DBU - THE DANISH NATIONAL TEAM
https://www.youtube.com/watch?v=8AlUuqsoIAcThe hummel relationship with DBU – the Danish Football Association – goes back to 1979, when the first sponsorship agreement was signed; one that lasted until 2004. Not only does this mean that the 15 different Danish national teams are a big and important part of the hummel DNA, it also means that the players wore red and white chevrons on the pitch back in 1992, when they took that shock win in the European Championship final against Germany. Since then, many iconic moments have made the commitment between hummel and DBU even stronger – the women’s silver medal in the 2017 Women’s Euro being the latest proud memory. As DBU was founded in 1889, the roots in Denmark and Danish culture are strong - which makes it one of the most perfect fits for a hummel sponsorship according to one of our most important values: Danishness.